Julia Himberg: The New Gay for Pay: The Sexual Politics of American Television Production

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Television conveys powerful messages about sexual identities, and popular shows such as Will & Grace , Ellen , Glee , Modern Family , and The Fosters are often credited with building support for gay rights, including marriage equality. At the same time, however, many dismiss TVs portrayal of LGBT characters and issues as "gay for pay"â??that is, apolitical and exploitative programming created simply for profit. In The New Gay for Pay , Julia Himberg moves beyond both of these positions to investigate the complex and multifaceted ways that television production participates in constructing sexuality, sexual identities and communities, and sexual politics. Himberg examines the production stories behind explicitly LGBT narratives and characters, studying how industry workers themselves negotiate processes of TV development, production, marketing, and distribution. She interviews workers whose views are rarely heard, including market researchers, public relations experts, media advocacy workers, political campaigners designing strategies for TV messaging, and corporate social responsibility department officers, as well as network executives and producers. Thoroughly analyzing their comments in the light of four key issuesâ??visibility, advocacy, diversity, and equalityâ??Himberg reveals how the practices and belief systems of industry workers generate the conceptions of LGBT sexuality and political change that are portrayed on television. This original approach complicates and broadens our notions about who makes media; how those practitioners operate within media conglomerates; and, perhaps most important, how they contribute to commonsense ideas about sexuality. People were pointing fingers and assigning blame, but nothing happened to solve Swanâ??s mounting problemsThis book, like its predecessors is designed to do exactly that: give the reader projects theyll be proud to own and the means to accomplish them successfullyIn notes and articles, as well as personal letters to icons BA brief introduction covers the basic techniques--gluing, sanding, and making wheels--and each project presents a meticulous diagram, a handy materials list, step-by-step instructions, and a photograph of the completed toyWith the weight of uncertainty riding high, she stumbled upon some reading materials that would inspire a complete upheaval of her current life path download The New Gay for Pay: The Sexual Politics of American Television Production pdf So why does Lafitte refuse their generous offer? 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